Who builds all these new baby shops??

It's happening again!  Shops selling baby gear are popping up everywhere.  I often walk along Marylebone High St and I had never noticed a huge White Company Baby shop.  It wasnt there 2 weeks ago!?!.  So, curiosity overcame me and I entered - OMG! Baby heaven.  I wandered around imagining my little darling in elephant sweaters and roll-top pixie boots (I hadnt mentioned before but she has pixie ears) and Teddy-ears hooded towels.  A quick mental calcultation of £150.00 plus snapped me out of my Zayde reverie.  This is a shop for zaydes to be seduced and fleeced.  When the darling is a bit older I'll come back and check more.  She seems to have lots of gear to get her through her first 3 months and Chanukah/Xmas is looming ahead.  Back  to ebay...by the way my earlier ebay bargain has yet to arrive, I'll chase it up.